Struck by an image of Bjork in a phantasmagorical beaded face mask, we were led to discover the fabulous artist and embroiderer, James Merry. Having worked for Damien Hirst, he began creating out of this world costumes for the Icelandic diva Bjork, after moving to New York 6 years ago. He now divides his time between New York and Iceland (where he lives in a cabin shrouded in lavender lupines). Transformative and surprising, his creations are a refreshing application of a traditional craft like hand embroidery. He says: "I'm obsessed when two conflicting principles collide and turn into a different matter. Urban vs. rural, man vs. nature, handmade vs. machine, digital vs. physical. Being able to have them coexist is always a starting point."